CREATIVE DIRECTION / BRAND STRATEGY / ART & DESIGN
CREATIVE DIRECTION / BRAND STRATEGY / ART & DESIGN
Creative Marketing, Visual Strategy, and Art Direction for Embarcadero Capital Partners
#strategicplanning #branddevelopment #artdirection #graphicdesign #interiordesign #copyediting #eventplanning #publicrelations #print #web #environmentaldesign #signage #socialmedia
Embarcadero Capital Partners (“ECP”) is a private real estate investment, management, and development firm based on the San Francisco Peninsula. ECP is focused on West Coast markets where innovation and collaboration drive demand for creative workplace environments.
embarcaderocapitalpartners.com
I drove ECP’s corporate rebranding initiative and website redesign. In connection with these projects, I developed a fresh corporate identity system for the firm, coordinated and curated photography for its website, authored bios, and wrote more than two dozen news stories for online consumption. I also managed ECP’s brand assets, supervised the creation of marketing materials for a property portfolio comprising 4.0 million square feet in 60 buildings, and directed property-specific marketing campaigns aimed at attracting creditworthy tenants.
Strategic Planning / Brand Development / Art Direction / Graphic Design / Interior Design / Signage & Environmental Design / Event Planning / Print / Web / Copyediting / Public Relations